When a song’s title is “Sexual Sportswear”…
May 23rd, 2008 Posted in Uncategorized
American Apparel, multi-colored masters of cotton, jersey, primary-colors and layering, get their fingers in the music biz -- they announced yesterday that their Euro stores will be stocking Sebastien Tellier's new album, "Sexuality," beginning tomorrow. They'll also create an exclusive garment in honor of this collaboration -- orchestrated via Viva Radio, the company's in-house radio station. "The first single from the album is Sexual Sportswear," said Matt Werth, content director at Viva. "It's really a perfect fit. Sebastien's existing body of work is already popular among Viva Radio contributors and listeners so we're really excited to offer Sexuality in our stores." [source: WGSN.com]